21 November 2018

Five Effective Ways to Promote with Promotional Bottles

by Dave

All business owners know the importance of advertising – whether you’re just starting out or you’ve accomplished all the goals you’ve set yourself, a fantastic product or service will only go as far as the customers that know it exists. If you’re looking for a promotional tool to increase your brand awareness that is as effective as it is functional, then look no further! Custom drink bottles are the ideal choice for any business, thanks to a wide range of factors. Easy to print with your logo and designed to be reused over and over again, they are perfect for gaining and keeping the exposure and awareness that you’ve been looking for. Want to learn how best to use promotional bottles? You’ve come to the right place. 

  1. Include Information
    This step is first for a reason. Including the relevant information when designing and printing your bottles won’t just help you stand out from the crowd, it will ensure potential customers can get in touch if they want to use your services or products. Include your logo and business name, and contact details such as website, phone number and email address if you have the space. A colour that matches your marketing material is also a good choice.
  2. Giveaways and handouts
    Now that you’ve designed an attractive promotional bottle, it’s important that it’s seen by the right people. Handing them out at tradeshows and events to potential customers or include them in end of year hampers for your top clients. This way, whenever they use your bottle they will be reminded of your business – and potential reach out when they need your services.
  3. See them in action
    With promotional bottles, you aren’t just appealing to the users – everyone who sees a drink bottle printed with an interesting logo or company name will take note, and perhaps be inspired to use that business over another. By handing out your bottles in key locations, such as a gymnasium if your company is in the health and fitness industry, you can reach a large number of potential clients with ease.
  4. Sell them as merchandise
    For many retailers, customers aren’t just buying your service, they’re buying your brand name. If your customers want to be associated with your product, then selling your promotional bottles might be a great option. Whether you price them at cost or to make a profit is dependent on how much your clients are willing to pay – remember, you’re still getting free advertising.
  5. Offer bottled water at events
    Reusable drink bottles are the only ones your business can take advantage of. At many places, such as sporting events and festivals, people struggle to find a tap to refill their bottles – if they’ve remembered to bring one! Consider selling or giving away personalised plastic bottles, and you’ll be remembered as a helpful and considerate company.

As they are easy to customise and designed to be reused, promotional bottles are an excellent choice for creating brand recognition and awareness – if used properly. By following the tips, tricks and suggestions found in this guide, your new drink bottles will soon be used by the customers who matter. If you’ve got more questions or want to learn more about the process, Novel Tees has the answer.